Our business is to make people happy and encourage people to live an active, vibrant and active lifestyle on the water through unique and custom stand-up paddle boards, beach apparel, coastal art and accessories. We believe a water-centric lifestyle is a happier way of life, which is why our tagline is Life + Water = Happiness.

As one of the only women-founded paddleboard companies in the United States and the world, flying Sup’s focus is on providing high-quality, lightweight, beautiful and inspiring paddleboards for men, women and children. We want people on our board to not only feel calm, but inspired and empowered. We want them to love the paddle surfing experience so much that they can’t wait to “get out” every day.

While we produce pre-designed boards, we also create custom-designed limited edition boards that incorporate and celebrate the unique personalities of our clients and feature ocean-inspired art.

In addition to our unique paddle boards and accessories, we celebrate our love of water and nature with beach and resort-inspired apparel, accessories, jewelry and art. Water gives us life, sustains us, and fills us. Our focus is to promote a holistic lifestyle centered on the love and appreciation of water. Whether it’s lazing on the beach all day, exploring the waters by boat or paddleboard, hanging out with friends around a beach fire at night, or enjoying a date night at the marina, life by the water is nothing short of paradise.